CUCKOO Brunei is gunning for the lion’s share by setting its target to reach 22 per cent of Bruneian households this year, said its Managing Director Wong Kim Guan.

In order to reach this target, the Korean home appliance brand is aiming to double its sales from 500 to 1,000 units a month, Wong said. Since it entered the Brunei market 18 months ago, it has opened nine brand stores, reached 3,500 in user acquisition and generated $2 million revenue. It sells multi-cookers, water and air purifiers.

“Our target is to be the best service provider for water purifier and other home appliances. Our secondary aim is that we want to be the best after-sales service provider for our customers because we believe a in long-term relationship with our customers,” added marketing director Wong Hui Ting.

With prices starting from an affordable $360, CUCKOO is aggressively enticing consumers by recently introducing its UP Plan — a flexible dual package plan designed to allow customers to rent their rice cookers and water purifiers from as low as $50 per month for rice cookers and $40 per month for water purifier.

Currently, there are five CUCKOO water purifier models available in Brunei — Epic, Fusion Top, ICON, Deluxe and Jazz. Its brand stores are located at Supasave Mata-Mata, Qlap Mall, The Mall Gadong, Rimba Giant, KB Sentral, Hua Ho Mulaut,  TImes Square, and CUCKOO’s showroom at Melabau complex.

A worker at CUCKOO’s Yangsan factory prepares one of the CUCKOO rice cookers model for final packaging. Photo: Rasidah Hj Abu Bakar/The Scoop

Speaking at CUCKOO 40th anniversary celebration at Seoul Dragon City on Wednesday, CEO of CUCKOO Korea, Brian Koo, said it is set on expanding to Vietnam, India and Indonesia in 2018. In 2017, CUCKOO’s global turnover hit a record of US$760 million.

“We estimate that our overseas venture will bring in an annual revenue of US$150 million [this year], and a total of $US1 billion in the next five years. We will continue to increase our presence in overseas markets and focus our efforts on the global expansion of the CUCKOO brand,” Koo said in a statement provided by CUCKOO.

The celebration saw 526 media members from Brunei, Malaysia, Singapore and Indonesia as well as CUCKOO’s employees from Southeast Asia as well as lucky winners from Brunei’s CUCKOO UP plan promotion travelling to Korea for the event.

CUCKOO also announced Lee Seung-gi as the new CUCKOO global brand ambassador for its products.

CUCKOO announced Lee Seung-gi as the new CUCKOO global brand ambassador for its products. Photo: Rasidah Hj Abu Bakar/The Scoop

CUCKOO in its statement said, Lee who is most notable for his leading role in the hit Korean TV series ‘Korean Odyssey’ and his appearances in the All The Butlers variety show, will appear in its advertising campaign in Korea, Malaysia, Brunei, Singapore and Indonesia. The 31- year-old actor, singer and host, only returned to show business recently in October 2017 from military service. Lee was a CUCKOO ambassador in Korea from 2013 to 2014.