Fast fashion franchise XIMIVOGUE has opened its fourth Brunei outlet at Times Square on Thursday, three months after the brand first entered the local market.
The Brunei franchisee for XIMIVOGUE plans to expand its number of outlets after opening its first store at Rimba Point in September.
Managing Director of XIMIVOGUE Brunei Wong Kim Guan said his target was to open another four stores by March 2020.
He said Bruneians can expect new products at its stores every month.
“We always keep our stores fresh, so you can expect to find new items that were not here the month before. You get up to 400 to 800 new items in-store monthly, so there is a reason to come back [to XIMIVOGUE] every month,” he told The Scoop.
Over 500 new products are available at the Times Square store, including health and beauty products, household items, stationery, fashion accessories, plush toys and digital accessories.
Wong said the store aims to offer affordable quality products to customers. “We have a principle where we do not want our products to be too expensive, [starting] at the price range of $1.29 all the way to $53.99.”
XIMIVOGUE said in a press statement that it hopes to meet the needs of customers with the vast range of products by making all essential items available under one roof.
The international brand has over 1,800 stores in over 80 countries, offering cost-effective Korean-inspired consumer products.
As part of the opening of its Times Square branch, customers are entitled to a $3 discount, along with free membership for minimum purchase of $20 in a single receipt. This offer is only valid at the Times Square store from November 28 to December 1.
Its two other outlets are located at The Mall in Gadong and Hua Ho Manggis Mall.
Look out for upcoming deals on XIMIVOGUE Brunei’s Instagram page.