BANDAR SERI BEGAWAN – Proton Brunei, represented by its authorised distributor, PAD Motors Sdn Bhd, will launch the all-new Proton Saga on February 28.

The digital launch marks a new milestone for the iconic nameplate in Brunei, bringing a refreshed design, enhanced features and improved driving experience to local customers through a modern and accessible online platform.

The digital launch reflects Proton Brunei’s commitment to embracing innovative engagement methods while ensuring customers across the country can experience the excitement of a new model introduction simultaneously.

The Proton Saga will be available in two colour variants. Photo: The Scoop

The event will be broadcast online, allowing viewers to discover the Proton Saga’s key highlights, features and variants from the comfort of their homes.

To celebrate the launch, Proton Brunei is offering an exclusive early-bird promotion for the first 100 customers who book the All-New Proton Saga.

Early customers will receive a BND$500 cash voucher, making the ownership of Malaysia’s most iconic sedan even more rewarding.

First public preview at Times Square

Ahead of the official digital launch, customers will be given a first look at the new Proton Saga during a roadshow at Times Square Shopping Centre from February 13-15.

Visitors will be able to view the vehicle up close, explore its exterior and interior updates, and engage with Proton Brunei sales consultants for more information prior to the launch.

The Proton Saga on display at Times Square. Photo: The Scoop
The interior of the Proton Saga. Photo: The Scoop

“The Proton Saga is an iconic Malaysian car, and we are proud to share this legacy with the Brunei market,” said Hambali Pehin Orang Kaya Shahbandar Dato Seri Paduka Hj Mohd Salleh, managing partner of Proton Brunei.

“Through this digital launch, we aim to bring the all-new Proton Saga closer to customers while offering a rewarding and accessible ownership experience.”

As one of Proton’s long-standing and key export markets, Brunei continues to play an important role in the brand’s regional presence.

The introduction of the Proton Saga reinforces the brand’s commitment to delivering value-driven, reliable and modern vehicles to the local market.

More details on variants and pricing will be revealed during the official digital launch on February 28.

Don’t forget to check out Proton Brunei for the latest updates.