BANDAR SERI BEGAWAN – Brunei’s automotive market has a new name to watch, as XPENG officially made its debut on Friday with the launch of three models — the X9, L03 and G6.

Unveiled by Imperial Motors at its showroom in Katok Point, the launch marks the arrival of a brand built around intelligent technology, connectivity and electric mobility.

For Bruneian motorists who have been following XPENG’s introduction to the local market, the announcement marks the opportunity to experience a new generation of automotive technology first-hand, backed by an established local automotive distributor, Imperial Motors Sdn Bhd.

 

XPENG X9

At the top of the line-up is the XPENG X9, a premium seven-seater electric MPV designed for space, comfort and convenience.

With its futuristic design, roomy cabin and intelligent features, the X9’s seven-seat configuration makes it great for families who need space, while its premium positioning and focus on comfort also make it an option for those seeking a more refined passenger experience.

The XPENG X9 is designed for families and motorists seeking a premium electric MPV with additional passenger space. Photo: The Scoop

XPENG L03

The L03 introduces a more youthful and dynamic approach to the XPENG line-up.

Designed as an AI-focused SUV coupe, the L03 combines contemporary styling with connected technology and everyday functionality.

One of its distinguishing features is the availability of both electric battery and extended-range electric options, giving customers greater flexibility depending on their driving needs.

The XPENG L03 is available with battery-electric and extended-range electric options, giving customers greater flexibility in their choice of powertrain. Photo: The Scoop
A closer look at the XPENG L03, an AI-focused SUV coupé designed around contemporary styling and everyday functionality. Photo: The Scoop

XPENG G6

Completing the trio is the XPENG G6, an all-electric intelligent SUV coupe that brings together performance, design and technology.

With its aerodynamic styling, smart cockpit and electric powertrain, the G6 is aimed at motorists looking for an SUV that offers a more technology-driven driving experience without compromising everyday practicality.

Guests explore the XPENG G6, the sportiest design in the XPENG lineup. Photo: The Scoop

Intelligent innovation, backed by trusted local support

The three XPENG models cater to different lifestyles and needs — from families and business professionals looking for space and comfort, to younger motorists seeking a sportier design and a more technology-driven driving experience. 

As XPENG’s authorised distributor in Brunei, Imperial Motors is supported by Inchcape, one of the world’s leading independent automotive distributors, with operations in more than 40 markets and partnerships with over 60 automotive brands worldwide.

Hj Asmadi Hj Puteh, Imperial Motors’ business head, said the company aims to make the transition to electric vehicles more accessible and reassuring for Bruneian customers. 

This is particularly important for customers considering a new brand and exploring new automotive technologies, he said, as they need reassurance about servicing, maintenance, warranty coverage and after-sales support.

“Our ambition is not simply to sell vehicles, but to build lasting customer relationships, founded on quality service, reliability and trust.”

The official XPENG launch took place at Imperial Motors’ showroom in Katok Point on Nov 6, 2026. Photo: The Scoop

Following the showroom launch, Imperial Motors will bring the XPENG experience closer to the public during the BIBD Mega Carnival on November 18. 

The event will give visitors the opportunity to experience the X9, L03 and G6 up close and speak with the XPENG sales team about available ownership options.